Psychology Matters: Tips for PR practitioners
Can psychology transform your PR career?
Join International PR Thought Leader Kevin Read and psychologist Nina Darsadze as they discuss the fascinating connections between human behaviour and public relations. Each episode delivers practical insights designed to help PR professionals elevate their careers.
Explore the big questions shaping PR success: Does being an introvert hold you back or give you a unique advantage? Which personality traits define great leaders? How can you unlock creativity when the pressure is on?
Kevin and Nina share actionable tips, expert insights, and advice you won’t find in any traditional PR guide.
Tune in now to discover the psychology behind exceptional PR.
This podcast is created by the Pembroke and Rye Group — visit pembrokeandrye.com and hooksandleads.com to find out more, or contact Kevin Read at Kevin@pembrokeandrye.com.
Listen on:
Episodes
Jul 6, 2026
Jul 6, 2026
17 min
Does being an introvert hold you back in PR? Explore how introverts and extroverts each bring unique strengths to public relations.
Contact Kevin Read at Kevin@pembrokeandrye.com for any questions or enquiries.
Jul 16, 2026
Jul 16, 2026
22 min
This episode explores why authenticity and emotional engagement are the real drivers of influence — and how connecting with feeling can transform the way audiences respond to you.
This podcast is created by the Pembroke and Rye Group — Contact Kevin Read at Kevin@pembrokeandrye.com for any questions or enquiries.
Jul 30, 2026
Jul 30, 2026
22 min
Explore what creativity means in PR, how it has evolved, and how AI will reshape creative public relations work.
This podcast is created by the Pembroke and Rye Group — visit pembrokeandrye.com and hooksandleads.com to find out more, or contact Kevin Read at Kevin@pembrokeandrye.com
Aug 14, 2026
Aug 14, 2026
19 min
Are leaders born or made? Discover the traits of great PR leaders and why different people need different leadership styles.
This podcast is created by the Pembroke and Rye Group — visit pembrokeandrye.com and hooksandleads.com to find out more, or contact Kevin Read at Kevin@pembrokeandrye.com.